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Honorable Mentions ... Invinc A Kid in Press & Media

invinckid_on_fox4_news2

KDFW FOX4 NEWS @ 9, aired on May-03-2007

called "Kid Trackers"

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WB33 News at 9:00, September 26-06, by Michael Rey

While the 2 year-old was still missing in Johnson Country TX, the media took notice of the new technology in InvincaShop that is designed to help families prevent incidents of younger children wandering away.

We are happy to report, that this two-year-old, K. Brown, was fortunately found on the third day, about a mile away from his home, a bit dehydrated, but safe.

The Salt Lake Tribune, Wednesday , September 19, 2007 By Nathan C. Gonzalez

GPS systems - and $2 whistles - both can aid rescues in the wilderness

Benjamin Myrup's little 3-year-old legs covered a lot of ground after wandering away from camp while "hunting for bears" last week. Missing for eight hours, a Summit County search-and-rescue helicopter spotted the toddler nearly a mile from his camp in the Uinta Mountains Sept. 11.
    Aside from a few scratches and a missing sock and shoe, Benjamin was fine. "He used his shoe for a pretend pillow, so I think he must have taken a nap," Benjamin's mother, Naomi, said this weekend. "He told me he cried a little bit and that he stayed in one spot. He said he basically was trying to get back."
    Unfortunately, Benjamin has not been alone in prompting rescues this summer. Whether backpacking, hunting, camping or simply sightseeing, Utahns of all ages have kept area law enforcement and search-and-rescue crews busy.
    Advances in technology, namely global positioning systems, or GPS, have provided adult outdoor enthusiasts with a way to prevent getting lost in the wilderness. Choosing the best - and most affordable - technology to help locate young children like Benjamin can be less clear.

    Businesses such as Invinc-A-Kid (www.invincakid.com) offer products that let parents follow the movements of their child using GPS systems that come with locator units, which can be attached to the child's clothing, said Nara King, president and chief executive officer.

"As long as there is coverage in the area, they will be able to track the unit," King said.
    Units range from $100 to $300, plus parents will also pay a monthly fee and need a computer or cell phone with Internet access to track a unit on a child. Once online, they can track the location and speed their child is traveling, and in an emergency can pass the coordinates on to search-and-rescue personnel, King said.
    A radio frequency device, such as the company's Giggle Bug, can be clipped to a child's clothing and beeps when the parent triggers an alarm. While the devices are helpful in areas such as a store, they only cover distances of 80 to 600 feet, depending on the model, King said.
    "If a child wandered up into a mountainous area more than 600 feet away, it would be impossible to find a child with these devices," she said.

David R. Smith, a supervisor at Salt Lake City's REI outdoor sporting goods store, said hand-held GPS units, which range in price from $100 to $1,000, are becoming more widely used. But they aren't an option for toddlers - and the same holds true for maps, compasses and even walkie-talkies that also operate on a line of sight, passing signals better on flat terrain and not mountains, he said. "They could be of value, but the question is whether they would have the presence of mind to operate that device," Smith said. "If they are already lost, it's problematic."
    After her son's disappearance, Naomi Myrup said an acquaintance recommended she place a locator microchip in her son. She hasn't decided whether that's a proper solution. So what is the cheapest alternative even a child can use to help themselves be rescued? "A whistle," Smith said. "They start at $2 and up."
    "Seriously, that sounds low-tech, but for a child that's lost, it's not," he added. "There are also the old standard ideas of the buddy system. Stay with your buddy." Since being rescued, Benjamin has said he's ready to return to the mountains.
"He says, 'Mom let's go camping again? I won't get lost this time, I promise,' " Naomi Myrup said. Now that autumn temperatures are on the way, however, the camping trips will most likely wait until next year, she said. The whistle is ready. Read the article here.

Collin County Kids Magazine, July-August-06 Issue, Publisher

..."We don’t let our children out the front door to play by themselves (they are 7 and 4) and I’m not sure if we ever will. I don’t know when I think it will be okay for my kids to ride bikes to the local park to meet friends and play on their own without adult supervision. Will I ever feel comfortable enough to allow it?
In this issue we will focus on some “Summer Safety Tips” on pg. 6-7 to help remind us all of what some of the simple steps are that we can take to protect our children. I also encourage you to check out the new website www.invincakid.com, created by a Frisco woman who is passionate about children’s safety. She markets a remarkable line of products to help keep children safe..."

predators.tv Newsletter, September 02-2006, President

One Mom's Mission

Jessica Lunsford's case was unfolding in the media. For three weeks after hearing about Jessica, my mind was focused on what could be done to prevent random child kidnappings. What could be done to save the lives of other children, teens, and women that have gone in vain? Finally, after many months of research, feverish work, sleepless nights, and diaper-bagged days spent with my one-year old, Invinc-A-Kid was launched. This Kid was born to empower, educate, locate, and protect the most vulnerable among us. www.invincakid.com is an on-line Academy and Store. In the Academy, we educate the visitor on the latest safety trends in our children's environment. We have many resources and tips on how to steer clear of predators.
In our Store, we have an exclusive line of Child ID, Child electronic and GPS locators, safety gadgets for kids, parents, the elderly and disabled-all designed to keep the kids safe-and predators out. The technology is state-of-the-art and the majority of the products are not sold in retail outlets. For the newest safety devices that are not yet available in the market, we can take pre-orders to start shipping in the fall. It is unfortunate that we need this technology in our lives. As I see it, soon every child will have a child ID, cell phone, and a locator to help parents and caregivers to better safeguard the child.

The laws can only do so much to protect us from predators. We have to take back control and be proactive in "blanketing" our young with additional layers of defense. We need to become pro-active by petitioning our local and national governments to implement Jessica's Law: sign the petition here. This law will require a mandatory 25 to life sentence for child predators and lifetime anklet monitoring thereafter. We need to work together to keep our children safe! Let's put the predator where predator belongs: in jail. Not out on the streets and online stalking our children and loved ones.

Fort-Worth, TX STAR-TELEGRAM, Sun, Aug. 20, 2006, by A. Batheja

Helicopter Parents

It's the scornful label some give to parents who seem to hover over their kids, unwilling to trust them to handle even the simplest situation on their own.But in the age of GPS, parents no longer need to do the hovering themselves. Parents can be nosier than they ever thought possible, for a price.Helicopter parents, meet satellite parents.What were once the tracking tools of spies and private investigators are now being offered to mainstream America, specifically parents who want to keep constant track of their kids in real time. Already, millions of families have discovered the meddlesome capabilities of their children's mobile phones.When looking after his 11-year-old great-grandson, Harrell Malone of Fort Worth finds it helpful that the boy has a cellphone. "When he's allowed to go somewhere, he has to check in," Malone said. "It provides a longer leash."Several cellphone companies are beginning to promote their handsets' GPS tracking capabilities.The most aggressive has been Disney, whose cellphone service, Disney Mobile, debuted in June. The phones' Family Locator feature allows parents to see, via their own phone or a password-protected Web site, the location of their child's phone on a map. The service allows five free Family Locator requests per month, with additional requests costing 49 cents each.Disney Mobile uses Sprint's wireless network, and Sprint sells the same Family Locator service on its phones. This year, Verizon began offering Chaperone, a tracking service for $9.99 a month that works on its LG Migo phones for kids.

The systems aren't foolproof. Kids can turn off their phones or leave them where their parents expect them to be and go somewhere else.Daniel Sui, a geography professor at Texas A&M University, has studied the ethical implications of GPS tracking. He said he expects many parents to be enticed by such services. The danger is if someone else gains access to the information, such as by stealing a parent's cellphone or learning the password to the tracking site, he said.Nonetheless, companies see a large market for parents interested in checking the exact whereabouts of their kids at any time, said Britt Beemer, chairman of America's Research Group. "Parents are willing to pay a premium for more control," Beemer said.But high-tech child surveillance goes beyond cellphones.Spy Supply in North Richland Hills specializes in selling night-vision goggles and hidden security cameras.Since the store opened, nearly five years ago, it has also sold GPS vehicle-tracking equipment, founder Mike Wilcher said. The main customers have traditionally been companies wanting to keep track of a fleet of vehicles. Wilcher said that in the past year, he's seen a dramatic increase in the number of parents purchasing the devices to track their kids."It's price-driven, and I would say that's the No. 1 factor," Wilcher said. "What used to be $4,000 can now be obtained for as little as $600 or $700."That amount will get you a live tracking device that can be covertly attached to a vehicle. Parents can check online or, depending on the product, even by cellphone to see where the car is, Wilcher said. Some devices can also alert parents if a vehicle travels too far or too fast. If, say, it exceeds 65 mph at night or leaves Tarrant County, the parent can be notified instantly by mobile text message or e-mail.

Such devices usually come with a monthly fee.Parents who are more price-conscious or perhaps less protective can purchase logging devices. Usually costing less than $400, they record where a vehicle goes but don't relay the information instantly. The owner has to periodically remove the device from the car and connect it to a computer to see on a map where the vehicle has been.About half of the parents who purchase trackers from the store choose live tracking devices, Wilcher said. He said they probably have reasons to need real-time tracking of the family car."If you've got a real hooligan for a 16-year-old who just got a new 2006 Mustang ... perhaps you want to track him live," Wilcher said.Texas law prohibits installing a device to track another person's vehicle, Sui said. However, as long as parents are putting the devices on vehicles they own, it's legal, he said.Dr. Michael Popkin, an Atlanta-based therapist and author of the Active Parenting series of books, said parents are smart to employ technology to keep track of kids but must be upfront about it."When you start hiding bugs in your kid's car, then you're saying, 'We don't trust you,' and you're saying, 'You can't really trust us either, because we're being sneaky about it,'" Popkin said.The Tracking Corp., based in Dallas, has recently seen firsthand parents' growing interest in sophisticated surveillance equipment. The company makes GPS products, mostly for companies to track their assets.

One hand-held device used to track vehicles was originally made for private investigators, said Peter Stamos, the company's chief executive.The Sharper Image approached the company this year about refashioning the product for parents, Stamos said.The Locate 1 began selling on SharperImage.com this month for about $500. It's about the size of a cellphone and provides levels of real-time tracking for a monthly fee of $15 to $50.Parents offer different reasons for wanting the device, Stamos said."The high-profile reason is to protect their kids from predators," Stamos said. "I think for the majority of buyers, the real reason is to just make sure kids are going to stay out of trouble."Stamos said his company is developing smaller tracking devices, in anklets, chokers and wristbands, for example, so parents can track smaller children.Big-box retailers are expressing interest in the company's products, he said.

"What we are truly selling is safety, security and peace of mind," Stamos said.

Nara King of Frisco is also taking advantage of the tracking boom. This summer, the Web designer started an online business, Invincakid.com. The site sells child-locating devices from dozens of technology vendors. King was inspired to start the business after hearing about Jessica Lunsford, a 9-year-old girl in Florida who was killed in 2005.

King recently began using a tracking device on her 2-year-old. Giggle Bug, which she also sells on her site, attaches to her son's clothes and looks like a small toy. If King lost track of her child, she could push a button on a remote control transmitter, and the device would start beeping loudly. The product also beeps if removed. King said it provides her with extra peace of mind.

"People want to know where their loved ones are. It's just a dangerous world out there," King said.

Aman Batheja, 817-390-7695 abatheja@star-telegram.com

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